CIN is continuing to bring colour to Portuguese cities and has taken a step closer to the populations of Vila de Joane in Famalicão and Porches, between Alcantarilha and Lagoa, in the Algarve.
With more than 90 years of experience in the paint and varnish market and as the market leader in the Iberian Peninsula, this is a step further in CIN's expansion plan in Portugal which, once again, strengthens its chain of stores.
All colours will lead to CIN and, from now on, all colours will lead to Vila de Joane and to Porches, the new CIN stores.
The opening of the new store in Vila Joane caused a stir in the city of Famalicão with a set of activities to mark the opening of this new sales point.
It has an excellent location, on the main traffic route, thus ensuring easy and quick access.
With 186 m2, the store has a good display area, easy loading with separate access and plenty of private parking.
The new Porches CIN store serves a population of about 50 thousand people in an area of 380 m2.
It has excellent visibility and ample parking. In this new space, CIN has provided an ample display area and stock, with support elements, such as Colormix blending and a showroom for paints and varnishes.
In addition to opening these two stores, the brand has also focused on remodelling the store in Lagos, which now has a goods lift, a new layout and shelving and a new image.
This is a store with easy access and great visibility and functionality.
According to Marcos Castro, Head of Marketing at CIN, “the continuous focus on expanding the chain of stores in Portugal seeks to reinforce brand leadership and is totally aligned with the strategy involving proximity to the final consumer in all regions of the country.
In addition to our strategy of strengthening CIN’s positioning in the Iberian and international level, for us it is also essential to reinforce our presence in Portugal, always focusing on responding quickly and efficiently to the needs of our customers.
With these new stores, CIN is increasingly closer to the final customer, getting ever closer to meeting their desires".